We strive to do the “Rite Thing” — blending our love for the outdoors with a passion for target shooting. Our mission is simple: make shooting sports safe, exciting, and environmentally responsible.
What started as a father-and-son pastime quickly became a nationwide innovation. We were tired of static, unchanging targets — so we invented something new: a reactive target that rewards accuracy with a spectacular launch up to 100 feet in the air.
Unlike traditional exploding targets, the HitRite Rocket™ uses zero chemical powders, works cleanly, and is made entirely from recycled plastic — and yes, it’s recyclable again after use.
Our goal is more than just fun — it’s about teaching safe shooting habits, encouraging accuracy, and keeping the great outdoors clean for future generations.
The HitRite Rocket™ will be available across the U.S. in the coming months.
Join our community now and be the first to know when it launches.
The HitRite life begins hereTrusted by shooters across the U.S.A.
